Building your brand with video marketing on social media

A practical entry level education where you learn how to build brand awareness and attract customers with video marketing. You will develop your skills to develop an effective marketing strategy, understand how vital video is for social media marketing and learn how to make your own professional films and edit them.

Målgrupp

Marketing teams who are interested in learning about video marketing and looking to expand their
knowledge of social media marketing.

Innehåll

- What is video marketing
- Why video marketing is becoming more important for B2C & B2B companies.
- Video Marketing funnels
- Different types of videos, their purposes and goals.
- Differences between each social media platforms
- How social media platforms work
- How to choose the right social media platform
- Social media advertising basics
- How to create professional videos with your mobile phone
- How to get over the fear of being on camera
- Basics of video editing with Adobe Premiere Pro.